Employer brand

Generate value for companies by making a positive impact on their best asset: employees

The most successful organizations are those with the strongest, most holistic brand experiences, and we believe that employer branding, which coexists with corporate and civic branding, is key to organizations’ success. Vibrant, actionable and aligned with organizational strategy, the employer brands we build reflect our clients’ corporate culture.

Whatever the context – recruitment, performance or employee engagement challenges, mergers and acquisitions (M&A), major cultural changes, a new strategic plan or the need to optimize the employee experience – our multidisciplinary teams can transform your employer brand into a vehicle for positive change.

Employer brand strategy
Employee segment development
Field observation and one-on-one interviews
Design of rituals, symbols and tools
Communications and recruitment campaigns
Business intelligence and performance measurement
Employer brand research and diagnosis
Hosting of consultative workshops with employees
Employer brand identity approach and toolkit
Candidate experience scripting and design
Employee experience scripting and design (EX)

To ensure the future of organizations, we must embrace the responsibility to create work and living environments that allow employees – aka our citizens – to grow together.

Sophie-Annick Vallée

Partner, Vice-President, Strategy – Montréal

Employees and data at the heart of the process

Attracting and engaging the right talent starts with listening to them. With our passion for people and ability to connect with them for over 30 years, employees play an active role in our employer branding processes. Our consultative, collaborative and anthropology-based approach combines empathy and data to understand their expectations, perceptions and behaviours, and to develop strategies that resonate. We ensure that their voices are heard and that their employee experience is a faithful reflection. After all, they embody the culture.

Creativity to attract, mobilize and retain the right talent

The LG2 difference lies in our ability to inject our creative power into employer branding practices. From analytical methods and campaigns to strategic foundations, employee experience mapping and tool design, our creative minds find original solutions to the greatest challenges facing organizations today, and in the future. Our creativity is like a powerful springboard to build distinctive employer brands that generate emotions and results. LG2’s employer branding practice is unique and powerful because all our talents are invested in making your employer brand a success.