lg2

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Seven new shareholders at lg2

With an eye to safeguarding and strengthening its independent business model, lg2 is pursuing its transition to the next generation of leaders with the appointment of seven new partners from Toronto, Quebec and Montreal. “We are further transforming our transfer model with a plan that is open-ended, progressive and fluid. This fluidity will allow us to leave the door permanently open to our best employees,” emphasized Claude Auchu, Partner and CEO, lg2. lg2’s innovative transfer model, lauded several times by the business world for its vision and efficiency, will ensure the company’s sustainability.

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lg2, resolutely independent

lg2 is now a member of Worldwide Partners Inc. (WPI), a collaborative global network of independent agencies in over 40 countries. With the WPI network, lg2 is more equipped than ever to serve its clients and their brands with their growing international needs, “I see it every day in our network: There is no one better than entrepreneurs to understand clients’ realities. Independent agencies enjoy the freedom to operate in a way that places the client’s interests over those of the shareholder,” stated John Harris, President and CEO of Worldwide Partners Inc.

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CCM’s never-ending pursuit of the next level

CCM launched its new positioning and brand platform globally, less than two months after teasing its new ALL OUT signature on social media. With this initiative, the brand kicks off the first phase of its mission to become the most beloved hockey brand in the world while growing the love of the game internationally. “Our close collaboration with lg2 has allowed us to completely reimagine our brand to ensure that CCM plays a leading role in the evolution of hockey culture,” stated Caroline Losson, Chief Marketing Officer, CCM.

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SSQ Insurance + lg2 = a foolproof equation

SSQ Insurance, one of the largest insurers in Canada, has chosen lg2 for all its national marketing mandates. The agency will support the insurer with an integrated and multidisciplinary service. “Our successful collaboration with lg2 over the past year convinced us to make a longer-term commitment. The agency is the dream team that will ensure we continue to stand out in our markets and reach our growth objectives nationwide,” stated Annie Lafond, Vice-President, Marketing and E-Business, SSQ Insurance.

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