The ADCC jury, exclusively made up of international personalities, named us the Canadian Agency of the Year. With a total of 36 awards, we are the most decorated agency of the year in all categories combined. Founded in 1948, The Advertising & Design Club of Canada is the industry standard for the best creativity in Canada.
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“lg2 plays in the big leagues” according to… not us, but Nicholas Paget, who until recently was Head of Campaigns at R/GA London. He joins lg2 today as Vice-President, Executive Creative Director of the Montreal office. “Canadian leader, independent business model, proven storytelling expertise and growing technological capabilities to make its clients’ brands even more powerful and pertinent – that’s all I needed to be convinced,” explained Nicholas.
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We left the world’s most prestigious creativity festival with a Lion in each hand. Our project for Sam (Gender Creative Kids Canada) earned a Silver in the “Design – Infant Product – Toy & Educational” category, which was also the best showing in the category. Our idea for the “Subjectif” wine bottle (13th Street Winery) picked up a Bronze in the “Industry Craft – Packaging Design” category.
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We have been selected as the new AOR for LCBO, following a competitive review. The mandate will include the development and execution of brand and advertising strategy, promotional campaigns, branding, and retail design for LCBO, Food & Drink and VINTAGES, as well as Corporate Social Responsibility. We’re thrilled to partner with such a great team and look forward to producing some great work together!
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lg2 has officially launched the design and branding discipline in their Toronto office with the key hires of Ryan Crouchman, Creative Director, Design, and Antoine Levasseur as Group Director, Design. “These hires reflect our continued commitment to meet the evolving needs of our clients with truly world class talent. It’s also a reflection of our continued growth here at lg2 Toronto. We’re thrilled to have them on board”, says Jeremy Gayton, President of lg2’s Toronto office.
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