Ultra-marathoner Caroline Côté will attempt to cross over 2,000 kilometers of Hydro-Québec’s electricity grid, by bike and on foot, in less than 80 days. This one-of-a-kind challenge offers a unique way to highlight the genius of our immense electricity grid through original, real-time content creation.
There’s positive energy around Hydro-Québec, because after 10 years of doing business together, our client has now entrusted us with a piece of their digital product. The mandate not only includes digital strategy, but online content and social media as well as UX/UI design and front-end development.
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The Women in Creation group came knocking at our door to find a new and original way to talk about equality within the industry. So we presented them with… a poker equality tournament. The idea? Create a special version of the game in which the king and queen are, for the first time, united on the same card.
The eighth edition of Bell Let’s Talk Day was an unprecedented success. Strong participation from across the country allowed Bell to set a new record, with 138 million interactions. Bell Let’s Talk Day has become a vital offensive over the years to help educate people about mental health.
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Young women with breast cancer don’t need flowers; what they really need is to be understood. To raise awareness of the reality they face, Rethink Breast Cancer launched Give-A-Care. The first line of products for women with breast cancer that actually understands women with breast cancer.
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