lg2 creative agency

Sam, the world’s first educational transgender toy

Five hundred toys are now available in schools across Canada to help teachers and specialists explain to their students what it means to grow up transgender. Thanks to a lot of hard work and countless donations, this original concept was able to see the light of day. As a tool, Sam illustrates the emotional struggle faced by the millions of children who grow up questioning their gender identity, encouraging empathy and understanding through play.

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An expedition to push the boundaries of content creation

Ultra-marathoner Caroline Côté will attempt to cross over 2,000 kilometers of Hydro-Québec’s electricity grid, by bike and on foot, in less than 80 days. This one-of-a-kind challenge offers a unique way to highlight the genius of our immense electricity grid through original, real-time content creation.

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Entrusted with a piece of Hydro-Québec’s digital product

There’s positive energy around Hydro-Québec, because after 10 years of doing business together, our client has now entrusted us with a piece of their digital product. The mandate not only includes digital strategy, but online content and social media as well as UX/UI design and front-end development.

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A poker tournament to talk about equality

The Women in Creation group came knocking at our door to find a new and original way to talk about equality within the industry. So we presented them with… a poker equality tournament. The idea? Create a special version of the game in which the king and queen are, for the first time, united on the same card.

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THIS-IS-HOW-TO-GIVE-A-CARE

Young women with breast cancer don’t need flowers; what they really need is to be understood. To raise awareness of the reality they face, Rethink Breast Cancer launched Give-A-Care. The first line of products for women with breast cancer that actually understands women with breast cancer.