We have been selected as the new AOR for LCBO, following a competitive review. The mandate will include the development and execution of brand and advertising strategy, promotional campaigns, branding, and retail design for LCBO, Food & Drink and VINTAGES, as well as Corporate Social Responsibility. We’re thrilled to partner with such a great team and look forward to producing some great work together!
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lg2 has officially launched the design and branding discipline in their Toronto office with the key hires of Ryan Crouchman, Creative Director, Design, and Antoine Levasseur as Group Director, Design. “These hires reflect our continued commitment to meet the evolving needs of our clients with truly world class talent. It’s also a reflection of our continued growth here at lg2 Toronto. We’re thrilled to have them on board”, says Jeremy Gayton, President of lg2’s Toronto office.
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Soon after moving into their new building located in Liberty Village, the Toronto office signed several new clients and consolidated its ranks by hiring brand-new talents such as Caitlin Gora, their new director of strategy. “It’s an exciting time at lg2. The hires are a direct reflection of our continued growth here in Toronto, and they will all play a key role as we continue to expand lg2’s national presence”, says Jeremy Gayton, President of lg2 Toronto.
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The recent Les Médaillés de la relève contest celebrated our business success and invited us to stand proudly upon the highest podium. The jury, who was tasked with rewarding local companies for completing their succession process, while ensuring their sustainability, said that they were “impressed by the intelligence of our succession planning model, and that it should serve as an example for other companies, no matter what their field may be.
Five hundred toys are now available in schools across Canada to help teachers and specialists explain to their students what it means to grow up transgender. Thanks to a lot of hard work and countless donations, this original concept was able to see the light of day. As a tool, Sam illustrates the emotional struggle faced by the millions of children who grow up questioning their gender identity, encouraging empathy and understanding through play.
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