We are the largest independent creative agency in Canada

By creating ideas and brand experiences that shape culture, produce rich, engaging connections between organizations and people, and ultimately, deliver tangible business results. All through the creation of stories, content, identities, spaces and technological tools that deserve to be told, shared, liked, visited and used.

By sparing no effort to develop and reinforce an agency culture that’s built on empathy, courage and excellence. We offer a unique employer brand that encourages and supports every one of our talented people and challenges them to push further. Surrounded by the most talented people of their generation, they’re given the means to produce the greatest work of their career. Nothing less.

By supporting leading local organizations with our ideas and expertise and by investing in the start-up world with young entrepreneurs. We are also moving our head office to a LEED® Platinum building in an environmentally friendly neighbourhood, playing a major role in the revitalization of Eastern Montreal.

LG2 is honoured to be part of the B Corp™ community, a global movement of businesses that meet high standards of social and environmental impact. In favor of a more inclusive, equitable, and regenerative economy, certified B Corporations consciously commit to continuous improvement by following a collective path of engagement, considering the interests of all in their operations and business models. This shared set of values and recognition solidifies our desire to help the most progressive brands unlock their full potential, foster a culture where all can find purpose and fulfillment and lead by example in the pursuit of sustainable growth.

In addition to our offices in Montreal, Toronto and Quebec City, LG2 can draw on contacts around the globe through its membership in Worldwide Partners Inc., one of the largest networks of independent agencies in the world. Its members have all chosen an independent business model to pursue their growth and are committed to robust and transparent collaboration as the cornerstone of their client relationships. Owned by its 70 agency members, WPI gives us access to knowledge and experts in 40 countries.

LG2 is the story of Sylvain Labarre (the “L”) and Paul Gauthier (the “G”), who knew the best business strategy was to take full control of the creative product. Over 30 years later, with almost 500 talented people and thousands of projects and awards to its name, the agency’s agility and commitment remain the same. The founders’ boldness was transferred to a new generation of entrepreneurs who, in turn, are ensuring the viability of the agency’s independent business model and preparing another generation of entrepreneurs.