We are the largest independent creative agency in Canada

A propos

We believe in the ability of our people and the power of our ideas to make a positive impact every day. We help shape the world we live in and inspire organizations to reimagine how they can grow responsibly. We bend culture in order to support sustainable models that will have a positive impact. We do this because we feel like it’s our duty to put our creativity to work building a better future for all.

Our vision is to become the most inspiring agency in the country. In order to achieve this, we’ve created a model where we answer only to our employees and to our clients. We are lg2: the largest independent agency in Canada.

Making a positive impact in our clients’ business

By creating ideas and brand experiences that shape culture, produce rich, engaging connections between organizations and people, and ultimately, deliver tangible business results. All through the creation of stories, content, identities, spaces and technological tools that deserve to be told, shared, liked, visited and used.

Making a positive impact in the lives of our talent

By sparing no effort to develop and reinforce an agency culture that’s built on empathy, courage and excellence. We offer a unique employer brand that encourages and supports every one of our talented people and challenges them to push further. Surrounded by the most talented people of their generation, they’re given the means to produce the greatest work of their career. Nothing less.

Making a positive impact in our community

By supporting leading local organizations with our ideas and expertise and by investing in the start-up world with young entrepreneurs. We are also moving our head office to a LEED® Platinum building in an environmentally friendly neighbourhood, playing a major role in the revitalization of Eastern Montreal.

Protecting our independence by surrounding ourselves with independents

In addition to our offices in Montreal, Toronto and Quebec City, lg2 can draw on contacts around the globe through its membership in Worldwide Partners Inc., one of the largest networks of independent agencies in the world. Its members have all chosen an independent business model to pursue their growth and are committed to robust and transparent collaboration as the cornerstone of their client relationships. Owned by its 70 agency members, WPI gives us access to knowledge and experts in 40 countries.

Entrepreneurs who create entrepreneurs

lg2 is the story of Sylvain Labarre (the “L”) and Paul Gauthier (the “G”), who knew the best business strategy was to take full control of the creative product. Nearly 30 years later, with over 300 talented people and thousands of projects and awards to its name, the agency’s agility and commitment remain the same. The founders’ boldness was transferred to a new generation of entrepreneurs who, in turn, are ensuring the viability of the agency’s independent business model and preparing another generation of entrepreneurs.

Auchu Claude 2022 Intranet

Claude Auchu

Partner, CEO & Chairman

Cote Mireille 2022 Intranet

Mireille Côté

Partner, President - Québec

Fournier Penelope 2022 Intranet

Pénélope Fournier

Partner, President - Montréal

Gayton Jeremy 2022 Intranet

Jeremy Gayton

Partner, President - Toronto

Fournier Penelope 2022 Intranet

Pénélope Fournier

Partner, President – Montréal

Fortin Marc 2022 Intranet

Marc Fortin

Partner, Head of Product

Dube Julie 2022 Intranet

Julie Dubé

Partner, Executive Vice‑President

Robin Alexis 2022 Intranet

Alexis Robin

Partner, Executive Vice-President, Growth and Transformation

Cote Mireille 2022 Intranet

Mireille Côté

Partner, President

Du Sault Luc 2022 Intranet

Luc Du Sault

Partner, Vice-President, Executive Creative Director

Laverdiere Alexandra 2022 Intranet

Alexandra Laverdière

Partner, General Manager

De Varennes Jacques 2022 Intranet

Jacques de Varennes

Partner, Vice-President, Design – Québec

Gayton Jeremy 2022 Intranet

Jeremy Gayton

Partner, President

Kim Nelly 2022 Intranet

Nellie Kim

Partner, Vice‑President, Executive Creative Director

Chris Hirsch 9x11

Chris Hirsch

Partner, Vice‑President, Executive Creative Director

Keith Barry 9x11

Keith Barry

Partner, Vice-President, Strategy

Crouchman Ryan 2022 Intranet

Ryan Crouchman

Vice-President, Executive Creative Director, Design – Toronto

Auchu Claude 2022 Intranet

Claude Auchu

Partner, CEO & Chairman

Cote Mireille 2022 Intranet

Mireille Côté

Partner, President - Québec

Fournier Penelope 2022 Intranet

Pénélope Fournier

Partner, President - Montréal

Gayton Jeremy 2022 Intranet

Jeremy Gayton

Partner, President - Toronto

Fortin Marc 2022 Intranet

Marc Fortin

Partner, Head of Product

Dube Julie 2022 Intranet

Julie Dubé

Partner, Executive Vice‑President

Robin Alexis 2022 Intranet

Alexis Robin

Partner, Executive Vice-President, Growth and Transformation

Du Sault Luc 2022 Intranet

Luc Du Sault

Partner, Vice-President, Executive Creative Director

Laverdiere Alexandra 2022 Intranet

Alexandra Laverdière

Partner, General Manager

De Varennes Jacques 2022 Intranet

Jacques de Varennes

Partner, Vice-President, Design – Québec

Kim Nelly 2022 Intranet

Nellie Kim

Partner, Vice‑President, Executive Creative Director

Chris Hirsch 9x11

Chris Hirsch

Partner, Vice‑President, Executive Creative Director

Keith Barry 9x11

Keith Barry

Partner, Vice-President, Strategy

Crouchman Ryan 2022 Intranet

Ryan Crouchman

Vice-President, Executive Creative Director, Design – Toronto