Creating a culture of creators.

Party Hiver 2019 2
Summer Party by the lake
Office TO
Party Hiver 2019 2
Summer Party by the lake
Office TO
Party Hiver 2019 2

Summer Party by the lake

Office TO

At lg2, we’re driven by creativity. And fueled by our creators.

You know, the annoying ones who question everything. The curious ones. The ones who keep digging. And digging. And doubting. Until they get a “yes.” Or a “no.” The hungry ones who see each day as an opportunity to grow and be better. The ones who know that you only get better when you’re surrounded by the best. And that the right mix of confidence and humility is a powerful combination.

That’s why, 30 years ago, we created a culture made for them – a culture of creators.

Today, over 350 creative talent are spread across 3 offices share our vision of the creative product as a force for change, with all the independence required to bring it to life.

Independence works for us. lg2 is the largest independent agency in Canada. What does that change? Everything.

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The Running Club for Bell Let's Talk 2020
The Running Club for Bell Let's Talk 2020
Cannes 2018
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The Running Club for Bell Let's Talk 2020
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The Running Club for Bell Let's Talk 2020

The Running Club for Bell Let's Talk 2020

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We love big ideas. And we love those who have them.

  • Fearless minds at every desk.
  • Runners, from 42K to once around the block.
  • Millennials, Gen X, Gen Z – all class A.
  • Writers who never let a phrase, dangle.
  • Tons of dog lovers (except for one person, who we won’t name).
  • Bookworms and dataworms.
  • The introverted. The extroverted. And those that fall somewhere in between.
  • Those who have an eye, and others an ear.
  • Lots of music lovers. And one Melody.
  • Well-known Instagrammers.
  • People with or without tattoos. (Same for hair.)
  • People with heart. And brains. Most often with both.
  • Leaders whose doors are always open. Because they have no doors.
  • UXers, UIers and “U bets”!
  • Two Jocelyns.

The freedom to choose the best idea because it’s the best idea. Not the most profitable one. Or the easiest.

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Marketingawards
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Marketingawards
Award 1
Cannes2019

Marketingawards

Award 1

Creating with principles shines a light on where we want to go.

Our ideas make an impact.

They have redefined our clients’ business and shaped pop culture. But if a big idea can change everything, then creativity comes with a responsibility. That’s why our ambitions are guided by our values – never the reverse.

Ideas don’t care where they come from.

That’s why anyone can have a great idea. Truth is, we go further, more quickly, together.

We create for others.

All our projects begin and end with curiosity and empathy.

We’re straight talkers.

You won’t find oversized egos here.
Or bullshit. We tell it like it is.

We go all out on great creative.

We place the bar high, so we aim high.

We stand firm behind courageous choices.

Because the best choices are usually the hardest. So we fight for them.

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We want people who want to make a difference

Are you looking to join the team that will push you to do the best work of your career and create a positive impact while you do it? Have a look at our openings. Feel free to send us your CV even if you don’t see a position that currently fits your profile.

See our job openings