Advertising 

"In order to create ideas that connect with consumers, we must never stop thinking like consumers."

- Chris Hirsch, Partner, Vice-President, Creative Director

At lg2, we believe advertising remains the formidable way to create strong bonds between brands and their target audiences. But to do that, you need to tell the most compelling stories on the right platforms, at the right moment. Stories that are rooted in customer insights. Stories that are remarkable and memorable. This is how the best ideas become drivers of our clients’ growth.

From innovation to strategy, architectural experiences to digital experiences, all of the agency’s talent works together to develop integrated communications that will meet our clients’ business objectives. And we do this by always thinking like a consumer. 

So whether it’s online, on TV, on a mobile phone, on a billboard, in a newspaper, in a store aisle or through a connected device, lg2’s creative product delivers emotion and a value proposition that connects with consumers. Every idea should have enough strength to build a unique brand experience in the long term, while delivering results in the short term.


To get there, you also need to surround yourself with the very best talent. Across the country, lg2  has world-class talent committed to using the power creativity to solve business problems.

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Expertise and services

  • Advertising: TV and video, OOH, radio, print and digital, (including online, mobile, and social media ads).
  • Product management: our in house team help deliver integrated campaigns on time and on budget
  • Measurement: Measuring a campaign’s effectiveness includes looking at the return on investment (ROI), the increase in awareness, the number of purchases made in-store or online, the value of the ad buy and website traffic.
  • Media and research: We work with best in class media and research partners.
  • This partner network optimizes multi-channel planning, performance measurement, analysis and web and traditional media buys (paid), as well as owned media or earned impressions.
  • This partner network optimizes multi-channel planning, performance measurement, analysis and web and traditional media buys (paid), as well as owned media or earned impressions.
  • All of the agency’s skills contribute to the advertising creative: innovation, strategy, brand identity, design and packaging, architectural and digital experiences, and content.

1 entrepreneur + 1 entrepreneur

lg2 is the story of two entrepreneurs. Sylvain Labarre (the “L”) and Paul Gauthier (the “G”). The two of them, along with Gilles Chouinard, started to build a small agency with big ambitions. More than 25 years later, with over 250 talented employees and thousands of awards for some of the most innovative and well-known brands in the world, the founders’ relentless focus on their people and their product remains just as strong. And their bold ways have since been successfully passed on to over 20 new entrepreneurs, who work just as tirelessly to preserve our independence and creatively driven business model.

Discover lg2

The best ideas happen at the agency, when you have a life outside the agency.

The lg2 culture