Digital Experience

Everything is online. Even if it’s offline.

REF Digital's team includes over 50 experts in front-end/back-end development, UX/UI design, solution architecture, SEO, analytics, creative direction, account management and strategy who specialize in digital experiences for retailers.

We specialize in digital experiences for the businesses of tomorrow. By aligning planning with execution, we build experiences that are as thought-provoking as they are profitable. And by bringing clarity to complexity, we find the inflection point from which our clients can pivot to the next level. Our work transcends physical barriers. We meet our clients wherever they are, as they are.

Innovative digital solutions, market realities and brand needs require tailored support. Our well-established team embraces agility for the benefit of brands. We find the reference point that connects the dots between strategy, business, technology and design. Our strength lies in our interconnected range of expertise, which has everything it takes to elevate the e-commerce game.

Julie Pilon

Partner, President, REF Digital

REF, the point of reference

We believe in building value. Some say move fast, break things. We say move fast, build to last.

At REF, we understand the need to merge short-term gains with long-term growth. So we move rapidly, but with a purpose, and every quick win builds towards long-lasting, sustainable value.

We’re a digital agency that supports clients with our own interconnected suite of expertise.
We find the point of reference that connects the dots between strategy, business, tech and design.

Forging a distinctive brand experience

The crowded digital landscape makes it easy for a brand’s unique story to get lost. When every competitor seems to be saying the same thing, the struggle to build an authentic connection with customers becomes a hurdle. The challenge is to define a brand identity that not only stands out from the noise but also creates an emotional resonance that builds recognition and trust.

End-to-end capabilities. Wherever your ends might be.

Strategy and Business

To build for speed and efficiency, we think in terms of business goals from the onset. Strategically investing our time and resources where they’ll make the biggest and fastest difference, we ensure our solutions are relevant, reusable and capable of delivering long-lasting business results.

Our capabilities

Commerce Ops Consulting
E-commerce Growth Strategy
Project Management
Data Analysis and Optimization
CX Research and Journey Design
SEO Strategy and Monitoring
Content Architecture and Strategy
Product Strategy and Roadmaps
Lifecycle Marketing and Automation

Technology

The most robust solutions today are also the most flexible. Grounded in the MACH principles (Microservices-based, API-first, Cloud-native and Headless), our vision emphasizes client autonomy, robust security, complete data ownership and future readiness.

Our capabilities

Composable Solution Architecture
Full Stack Mobile and Web Development
Shopify and BigCommerce Development
Automated and Manual QA
Platform Migrations
Third-Party App Integrations
Accessibility (WCAG Compliance)
Platform Monitoring and Optimization
LLM Strategy and Implementation
Extended Reality Solutions

Design

Always crafting fresh perspectives, our creativity drives how we plan, simplify, sketch and prototype. While propelling brands into the curious and beautiful, our focus remains firmly on serving users first, ensuring every experience we craft isn’t just delightful but – above all – relevant.