Branding and Design

Creating an identity today, whether designing an entirely new brand or relaunching a heritage classic, requires a relentless appetite for overcoming adversity and constraints, whether it’s budget, time, competition, complexity, technology, cultural indifference or simply market forces. The best branding manages to address these challenges and still innovate within its category, occasionally even changing the codes of the industry. It creates cultural relevance through brand experiences. It creates meaning where none existed before. It creates value that people will pay a premium for. It creates an impact. This is our obsession.

• Brand identity
• Brand diagnostic
• Brand strategy and positioning
• Brand architecture
• Employer brand
• Deployment plan
• Copywriting: brand tone and story
• Naming
• Visual identity
• Motion design
• Digital design
• Product design
• Brand guidelines
• Publishing
• Production