Lg2 branding

Branding and Design

Branding without impact is a waste

Creating an identity today, whether designing an entirely new brand or relaunching a heritage classic, requires a relentless appetite for overcoming adversity and constraints, whether it’s budget, time, competition, complexity, technology, cultural indifference or simply market forces. The best branding manages to address these challenges and still innovate within its category, occasionally even changing the codes of the industry. It creates cultural relevance through brand experiences. It creates meaning where none existed before. It creates value that people will pay a premium for. It creates an impact. This is our obsession.

  • Brand identity
  • Brand diagnostic
  • Brand strategy and positioning
  • Brand architecture
  • Employer brand
  • Deployment plan
  • Copywriting: brand tone and story
  • Naming
  • Visual identity
  • Motion design
  • Digital design
  • Product design
  • Brand guidelines
  • Publishing
  • Production

Our experts

Ryan Crouchman 9x11

Ryan Crouchman

Vice-President, Executive Creative Director, Design – Toronto

Antoine Levasseur 9x11

Antoine Levasseur

Group Director, Design – Toronto

David Kessous 9x11 1

David Kessous

Vice-President, Executive Creative Director, Design – Montréal

Ingrid Roussel 9x11 1

Ingrid Roussel

Vice-President, Account Services, Design – Montréal

Marc Andre Fafard 9x11 1

Marc-André Fafard

Vice-President, Design – Montréal

Jacques De Varennes 2000x2500

Jacques de Varennes

Partner, Vice-President, Design – Québec

Ryan Crouchman 9x11

Ryan Crouchman

Vice-President, Executive Creative Director, Design – Toronto

Antoine Levasseur 9x11

Antoine Levasseur

Group Director, Design – Toronto

David Kessous 9x11 1

David Kessous

Vice-President, Executive Creative Director, Design – Montréal

Ingrid Roussel 9x11 1

Ingrid Roussel

Vice-President, Account Services, Design – Montréal

Marc Andre Fafard 9x11 1

Marc-André Fafard

Vice-President, Design – Montréal

Jacques De Varennes 2000x2500

Jacques de Varennes

Partner, Vice-President, Design – Québec