Service architecture

Architecture

Bringing brands to life. In three dimensions.

Architecture and immersive experiences are the logical next step for us as we continue to create new ways for brands to express themselves in the real world; building meaningful and memorable physical interactions with consumers while enabling them to tell their stories in three dimensions. Our obsession with branding differentiates us from everyone else. We work shoulder-to-shoulder with brand strategists and designers to ensure that every choice made throughout the entire creative process reflects a brand’s positioning and personality. Structure, light, volume, furnishing, signage, colours, materials, textures – nothing is left to chance. Because in our world, the little things are everything.

  • Architecture
  • Commercial design
  • Interior design
  • Immersive experiences
  • Connected spaces
  • Sponsorship kiosks and activations
  • Headquarters and offices
Fortin Helene 2022 Intranet

For us, a project is only successful when you can remove all the logos and still instantly recognize the brand that’s talking to you.

Hélène Fortin

Architect, Partner, lg2 Architecture

Flexible architecture

From design to worksite follow-up, our team develops spaces and experiences centred on the user and offers turnkey support at every step in the project. We are experts in the integration of immersive information technology to serve the brand’s physical strategy and optimize the effectiveness and efficiency of consumer interactions. From commercial spaces (retail, restaurants, head offices, etc.) to pop-up shops, interactive installations, exhibitions, connected displays, event activations, signage, scenography, kiosks and display cases – no matter what the physical space is, we’ll ensure your brand stands out and marks its territory.

Our experts

Fortin Helene 2022 Intranet

Hélène Fortin

Partner, Architect – Montreal

Couillard Joanie 2022 700px clg2

Joanie Couillard

Group Director, Design and Architecture – Montreal

Fortin Helene 2022 Intranet

Hélène Fortin

Partner, Architect – Montreal

Couillard Joanie 2022 700px clg2

Joanie Couillard

Group Director, Design and Architecture – Montreal