ESG Marketing Communication

LG2 harnesses the strategic power of marketing and communication to help organizations deliver on their environmental, social and governance (ESG) commitments. We aim to create new social norms that promote ESG.

Our creative strength accelerates impact by raising awareness, mobilizing action and inspiring changes in attitudes and behaviours that promote real, sustainable change.

The environmental, social and governance challenges we all face require a profound transformation that goes far beyond declarations of intent. Transitioning to a more just and sustainable economy depends on the widespread adoption of new habits: consumers who prioritize sustainable choices, employees who actively engage in their company’s mission and leaders who factor impact into their strategic decisions.

Without this behavioural shift, even the most ambitious ESG commitments will be nothing more than empty words.

• Brand strategy: Developing positioning strategies for organizations whose purpose is rooted in a social and/or environmental mission.
• ESG impact strategy: Assessing ESG maturity and analyzing practices to define a credible area of impact and guide brand and communication strategies.
• Awareness and behavioural change: Using our creativity to drive changes in attitudes and behaviours in order to create new social norms that promote ESG.
• ESG impact communications: Developing strategies to effectively communicate ESG commitments, initiatives and impacts to various key players, thereby keeping them informed, mobilized and engaged in the long term.
• ESG impact reporting: Designing reports that simplify and contextualize organizations’ commitments and results in order to provide accessible and vivid accountability to all key players.
• ESG consulting, conferences and training: Training and guiding organizations so they can become agents of change that contribute to building a sustainable economy.

Integrating an ESG strategy into business practices is neither a trend nor a marketing ploy: it’s an essential driver of economic, social and environmental progress. Organizations have both the responsibility and the power to bring about positive change, becoming responsible corporate citizens with missions that transcend mere commercial interests.

This change requires the buy-in and mobilization of all key players. That’s why we create campaigns that inspire concrete action rather than simply provide information. We turn awareness into collective momentum, generating a ripple effect that drives change in both industry and societal practices.

Our approach recognizes that every segment of the public has its own motivations: investors, consumers, employees, communities. We develop tailored communication strategies that speak to each segment in its own language, creating the conditions for authentic and lasting engagement.