Strat2

Strategy

Strategy is more than a department

We believe that the most effective brand strategies are directly linked to the effectiveness of the collaboration behind them. The collaboration between agency departments. Between agency and client. Between internal client stakeholders. Our transparency and desire to integrate expertise from outside our own individual areas of knowledge means that our strategy department excels at collaboration before we excel at strategy.

Our strategists come from all over the world, with experiences and expertise to match. The more diverse perspectives we can put to work on a problem, the more robust our plans and recommendations will be. And the more diverse problems we can solve: from launching startups to creating innovative new products and services, from top-to-bottom branding refreshes to 360-degree marketing optimizations, from helping to define and deploy international expansions to helping to redefine cultural norms. All this, while keeping the same objective in mind: maximizing a brand’s long-term success.

Keith Barry 9x11

For us, strategy is not a department, but an integrated way to deliver end-to-end results.

Keith Barry

Partner, Vice-President, Strategy

Our strategy expertise generates:

  • Growth: financial, market share and brand love
  • Preference: consumer, employee and partner
  • Performance: marketing and operational
  • Engagement: physical or virtual, relevant and memorable

Balancing scientific rigour and creative instinct

Our team’s obsession is observing human behaviour. We analyze individual choices and habits in order to anticipate people’s needs and desires. Research is a constant and essential process that allows us to better understand target audiences and create business opportunities for our clients. It allows us to build a brand’s internal and external strategic levers.

We work at the crossroads of anthropology, creativity, design, technology and data to help big and small businesses redefine their product, experience and business models.

No strategy without action

We are not traditional consultants. Our multidisciplinary experts don’t stop at simple strategic recommendations. We bring strategy to life in the real world, leveraging creativity to truly connect with people. Turning words into action, and supporting our clients with the tools, the methodology and the courage to ensure that these actions turn into tangible business results. That’s why we develop flexible, concrete and measurable plans for our clients’ teams, whether it’s the activation of a content strategy or the digital transformation of an SME. To conceive and implement these plans, our experts connect with our clients across many organizational levels, as consultants, co-creators and strategic partners. We build brand coherence within every team – aligning all participants – ensuring a robust foundation for all of the brand’s future actions.

Creative strategy leads to strategic creative

Our most successful projects have optimized the relationship between strategy and creative, overlapping and complementing each other seamlessly. Consumers are more educated and demanding than ever, so we must truly understand what motivates them before being able to create relevant, surprising, shareable content that they will want to engage with. This is our focus and our passion. You can see it in everything we do:

  • Business design and transformation
  • Marketing and communication strategy
  • Innovation strategy
  • Customer and employee experience
  • Brand strategy
  • E-commerce and digital strategy
  • Performance marketing and business intelligence (BI)
  • Consumer insights

Our experts

Keith Barry 9x11 1

Keith Barry

Partner, Vice-President, Strategy – Toronto

Sophie Annick Vallee tempo 9x11 2

Sophie-Annick Vallée

Vice-President, Strategy – Montréal

Keith Barry 9x11 1

Keith Barry

Partner, Vice-President, Strategy – Toronto

Sophie Annick Vallee tempo 9x11 2

Sophie-Annick Vallée

Vice-President, Strategy – Montréal