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Data and Insights

Data is gold

Many of our clients are rich in data, sourced from various points and stored in different formats. Yet they are sitting on a gold mine, unsure of how to tap into it. Our Data and Insights service can transform those massive volumes of numbers into words, ideas, and ultimately, profit. We can help you get clear and actionable answers to such questions as: Why weren’t site visits higher during the campaign period? Are media investments having the impact we want? What resonates with our potential customers? What creative insight can we distill from our target data? How much do we need to invest to reach a certain ROI? Which platforms should we use for our communications? And more. A lot more.

We speak data

Today, the world of data can be accessed in many ways using a variety of tools. The sheer complexity of the task, however, along with constant new developments in the science of data analysis, often results in paralysis and a case of the cold sweats. We are here to get things moving, whether it’s taking the first small steps or making giant leaps into data-based strategic forecasting. We’ll help you make the best business decisions, create an internal culture of performance and take control of your own business intelligence. Anyone can understand and profit from their data if shown how.

  • Performance analysis
  • BI
  • Search engine optimization (SEO)
  • Social monitoring
  • Tests and optimization
  • Results forecasting
  • Data integration
  • Dashboards
  • Marketing technology (martech) consulting
  • Implementation of analysis tools
  • Ethnographic data
  • Relationship marketing

Our experts

Anne Marie Castonguay 9x11

Anne-Marie Castonguay

Vice-President, Data and Insights

Jean Philippe Romeo 9x11

Jean-Philippe Roméo

Strategist, Data and insights

Anne Marie Castonguay 9x11

Anne-Marie Castonguay

Vice-President, Data and Insights

Jean Philippe Romeo 9x11

Jean-Philippe Roméo

Strategist, Data and insights