Shopper Marketing

Retail is in our DNA; it’s been part of our everyday right from the beginning. So we’re ideally placed to guide our clients straight through to checkout – whether on-site or virtual – thanks to our shopper marketing expertise. The aim of shopper marketing is to motivate buyers to make a purchase by optimizing their experience to influence their choice at physical or digital points of sale. And that’s what motivates us every time: getting real results you can see on-shelf.

Know what else is part of our everyday? Being on the lookout for trends, analyzing buyers’ behaviours and mindsets, and pinpointing buying triggers – all in the aim of offering our clients the very best shopper marketing strategies and tactics. No matter the size of the project, what motivates us is creating true impact – for the retailer, the manufacturer and the buyer – while we ensure peak efficiency from design to deployment.

Shopper marketing also requires nimbleness to seize opportunities on the fly, so our offer combines expertise and efficiency. We keep on top of companies’ operational and technical realities to ensure our proposals are realistic and achievable. And when it’s time to pull out all the stops, we know we can draw on our talents’ impressive depth and creativity.

From annual planning to media executions to creative design, our team offers an extensive range of services to suit your every need: we offer turnkey support at each stage of your project.

• Strategic planning
• Creative ideation and adaptation of generic or specific campaigns
• Print production: POS, flyers, signage
• Digital production: banners, social media, newsletters, websites, landing pages
• Broadcast production: art buying, photos and videos
• Material delivery follow-up
• Development and production of tailor-made POS material
• Coordination of on-site activations
• Contest management
• Partnership management
• Monitoring, data research and insights
• Development of sales material
• Performance measurement and analysis