Innovation
“ Sameness kills progress. Innovation happens when there’s open collaboration that brings diverse talent together. ”
All of our clients know that innovation is essential to their company’s success, but many admit to being unable to innovate by themselves.
Our mission at lg2’s innovation lab is to develop marketable new inventions, products and services that will generate new revenue streams for our clients, as well as stimulating long-term brand growth.
lg2 creates brand experiences. And the most innovative experiences manage to transcend simple communication by creating lasting emotional impressions. All of our clients know that innovation is essential to the long-term success of their companies. It enables them to remain strong in the face of growing competition, stay relevant with consumers and maintain financial growth.
But many of our clients also admit that they can’t innovate by themselves. Our mission at lg2’s innovation lab is to develop marketable new inventions, products and services that will generate new revenue streams for our clients, as well as stimulate long-term brand growth. These products or services are developed in tune with evolving purchasing and consumption habits to respond to society’s emerging issues, needs and desires. Our expertise in consumer behaviour and our ability to keep the target market at the centre of everything we do have always helped us create influential, relevant campaigns, so it is essential that we remain focused on the consumer throughout the innovation process.
Collaboration is vital in order to create the meaningful innovations that help our clients evolve their businesses and remain at the forefront of their industries. That’s why our vision for innovation is based on open collaboration with talented experts from diverse yet complementary fields. This concept is the foundation of our innovation process called Elements©, a customized tool that responds to the specific needs of each client.