“It’s a massive challenge to update a brand that not only involves 1,200 members, but appears on some 22,000 products and is a part of Quebecers’ daily lives. Our new platform reflects the dynamic energy of the local agri-food industry.”
Executive Director, Aliments du Québec
Aliments du Québec
A certification all Quebecers are familiar with, Aliments du Québec was using an outdated logo that easily got lost on packaging that was often cluttered with information. It needed more than just a new logo; in order to unify and communicate the human stories behind Quebec food products, it needed an entire new identity, brand and communication platform.
To accompany the brand in its evolution, and ultimately, to encourage Quebec consumers to eat local, a flexible, unifying identity platform was created. It contributes to making the Aliments du Québec brand a symbol of local know-how.
Aliments du Québec is the only organization that guarantees the origin of the products that it oversees and certifies. Founded in 1996 by members of the Filière agroalimentaire québécoise, Aliments du Québec is a non-profit organization whose mission is to promote Quebec’s agri-food industry through a certification program comprised of Aliments du Québec and Aliments préparés au Québec, and their respective sub-certifications.