“LG2 quickly realized that our products are not only part of what makes visiting our shop so memorable, but they also represent the richness of Île d’Orléans’ unique terroir. The new packaging, which can be found on all our homemade desserts, jellies, jams and other sweet treats, perfectly captures our passion, zest for life and pride.”
Philippe Beaulieu
Owner, Les Saveurs de l’Isle
Les Saveurs de l’Isle d’Orléans, a family business located on the tip of Île d’Orléans, is known for offering the best of the islanders’ terroir: potato donuts, coulis, syrups and other delicacies. Made and sold on-site, the products can also be found in various grocery stores in the province, for Quebecers to discover the richness of this tiny island haven.
However, to firmly anchor the company’s identity in its offering of 30+ products and to fully express its values and know-how, Les Saveurs de l’Isle d’Orléans needed to modernize its brand and packaging. For the refresh to be successful, metaphorical bridges had to be built between the island and the mainland.
Revealing the distinct character of a rich terroir
Colourful without being overpowering, Les Saveurs de l’Isle d’Orléans’ new flexible platform serves as a showcase that allows people to discover the wide variety of products and the ocean of flavours.
In keeping with Quebec’s agricultural heritage, the refreshed image offers a modern take inspired by the site’s familiar features: the barn, the silos, the tractors, the potatoes and many other elements referencing the site’s natural environment. The family-oriented nature of the business is also highlighted in the visual design with the depiction of the family dog, Luigi, who offers visitors a friendly four-legged welcome.
The references to the brand’s landscape in the logo, packaging and merchandise illustrate the great diversity of foods prepared by the family business and the care taken in their production.
From island to table
Saveurs de l’Isle products now catch the eye and satisfy fine palates throughout Quebec in search of a taste of local flavour.
Client
Philippe Beaulieu is a successful entrepreneur and artisanal producer. From a long line of farmers, he’s first and foremost a family man with a deep attachment to the island where he grew up. Les Saveurs de l’Isle, with its shop located in a barn and a kitchen full of pies and jars, lies next to the potato fields that his son ploughs. The produce grown on the land is used to make the company’s flavourful products.
A visit to the Beaulieu family farm is like stepping into a generous and inviting world that is as delicious as it is colourful. Visitors are treated to the best that Île d’Orléans has to offer, made with respect for the island and the people who have tilled the land for generations.
