“The labels on Solidarity Sparkles had to reflect the scope of La Tablée des Chef’s accomplishments over the past 20 years. The challenge was creating labels that were as visually compelling as they were meaningful to our organization. The final product, which involved a close collaboration between LG2 and La Tablée at every stage of the project, far exceeded our expectations.”
La Tablée des Chefs is a non-profit organization that fights to reduce food insecurity in two ways: by feeding the public through its many programs and by educating young people to develop food autonomy.
With its 20th anniversary approaching, La Tablée des Chefs wanted to mark the milestone in a festive way. The organization approached LG2 to design a label and develop a launch strategy for Solidarity Sparkles, a sparkling apple juice – also known as a must – produced in Quebec. All profits would be used to finance the NPO’s mission.
But how do you sum up 20 years of community engagement on a single label? Instead of limiting itself to just one, LG2 leveraged the medium’s full potential and illustrated 20 – each one representing a chapter in La Tablée’s history.
Twenty illustrated apples, each unique in style and name, pay tribute to La Tablée’s achievements. A QR code on each bottle links to the organization’s website, where visitors can discover the story behind each apple. The social media campaign highlighted the collectible nature of the product line, encouraging people to buy more than one bottle to support the organization’s cause.
The mission of La Tablée des Chefs can be summed up in two words: feed and educate. Feed today, to reduce food insecurity, and educate youth to develop their food autonomy.