Verity has always been a collector.
Whether it was rocks as a child or vintage nightgowns now, her fascination with capturing memories – whether they’re her own or others’ – ties together a vast range of her hobbies and interests. What truly inspires her are creatives with a distinct perspective who are hands-on in all parts of the process. So it should come as no surprise that the LG2 copywriter has many passions.
Her latest? The postcard project: a series of postcards sent to her from strangers around the world sharing what makes them happy. The project started in 2021 when she was afraid she was losing out on major life milestones. At the time, her high school graduation (and all the parties that come with it) had to be cancelled and she entered university in an all-virtual world. Through an online program, she was able to sign up to receive postcards from strangers around the world and make a humble request: that they share with her what brings them joy in everyday moments. The internet delivered. Today, she has received over 150 postcards from across the globe as far-reaching as Germany, Iceland and Japan.
The best part? It’s always a surprise, Verity says. Some months she receives nothing at all and others she receives a handful. She loves what makes each postcard unique – from the choice of the card to postal stamps and stickers to the penmanship. Many even shared interests she had listed in her bio online, talking about their pets, astrology, and the best day they’ve ever had. Collectively, the cards brought her comfort, putting things in perspective and showing her there are many paths to a life well-lived.
Verity has sent each of them a postcard in return. Designed in small batches, she uses her cards to express her gratitude and experiment with different art styles. Her method of choice has often been collage using Polaroids, pressed flowers and other items that capture her memories. Her most recent experiment is cyanotype printing using light-sensitive blue ink. By either leaving the print outside or using her homemade UV light exposure box, she reproduces images of a photograph to create an effect similar to that of tintype photography. In the message, she writes that the image was printed by the sun.
Vintage items call to her. Verity’s childhood included routine stops at antique stores with her parents, and she was surrounded by her father’s record collection and classic rock paraphernalia. It’s where her surprising (to some) love of Tool and Led Zeppelin comes from. Her curiosity for ways of creating things used in the past knows no bounds, and she always appreciates master craftsmanship. Whether it’s ethical taxidermy, going to the opera or restoring a Victorian home, there are many paths left to explore and plenty of memories still to make for someone starting her career.
LG2 would like to thank The Federal restaurant who generously welcomed us as part of the Peek series.
Verity Badov, Copywriter
