Stopping transphobia before it starts

“It took 2 years to bring Sam to life. Now it’s Sam’s turn to start changing lives.”

- Jean-Philippe Dugal, Graphic designer

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The Brief

Insight: Nobody is born transphobic
Idea: Stop transphobia before it starts
Meet Sam: The world’s first educational transgender toy

A little toy with a big mission

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Sam’s Story

The animated short film

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Sam’s Story: The animated short film

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In short

Client

Gender Creative Kids Canada

Mandate

Awards

  • Strat (Montréal) – Grand Prix Strat 2018
  • Clio Awards (New York) – 2018 – Silver Winner – Product Design

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