Scotties is the tissue for any issue.
“By creating a unique illustration style that’s centred on the product itself, we’ve made the brand more memorable for consumers.”
- Lysa Petraccone, Creative Director, lg2
The little extra
32% increase in campaign attribution to the Scotties brand
20% decrease in confusion between campaign attribution to Scotties and the best-known tissue brand
- 2 GOLDs/Transit/Posters Campaign + Newspaper Campaign – Marketing Awards
- 2 Prizes/Newspaper Campaign + Out-of-Home (ALT: Outdoor Poster) Campaign – Créa