Scotties is the tissue for any issue.

“By creating a unique illustration style that’s centred on the product itself, we’ve made the brand more memorable for consumers.”

- Lysa Petraccone, Creative Director, lg2

Billboard/OOH

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Social media

Social Media

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06 Image Laptop Scotties

A little something extra

Performance

32% increase in campaign attribution to the Scotties brand
20% decrease in confusion between campaign attribution to Scotties and the best-known tissue brand

In short

Client

Kruger

Mandate

Awards

  • 2 GOLDs/Transit/Posters Campaign + Newspaper Campaign – Marketing Awards
  • 2 Prizes/Newspaper Campaign + Out-of-Home (ALT: Outdoor Poster) Campaign – Créa

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