La Cage aux Sports, the popular destination for sports fans, has undergone a major transformation! A brand-new positioning and identity were developed in partnership with lg2boutique, lg2’s branding unit. The new positioning is succinctly expressed in La Cage aux Sports’ new name: La Cage – Brasserie sportive.
Everything has been redone and improved to reflect La Cage’s new positioning, from the menus to the logo, interiors and waiters’ uniforms. The idea was to align the brand identity with the food offering, making La Cage a more modern brasserie sportive with a clean design that will appeal to a greater number of fans.
171 East Liberty Street, Suite 290 Toronto, OntarioM6K 3P6
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