“Cider has long been considered a marginal alcohol. With this new brand image, we embrace this perception, and even use it to our advantage.”
Catherine St-Georges
Executive Director, Producteurs de cidre du Québec
The cider industry in Quebec is evolving. This cider revival is being driven by young people, both as producers and as consumers, resulting in an industry that is now made up of throwback classics and fresh, innovative products.
Despite this tide of rapid change, cider still remains relatively unknown to Quebecers compared to the rest of Canada. To increase its visibility and popularity, the Producteurs de cidre du Québec (association of Quebec cider producers) decided to review its strategy and reposition cider as a drink with a unique character.
A bolder platform
To illustrate cider’s uniqueness, the Producteurs de cidre du Québec unveiled a bolder platform, featuring bright colours and dynamic shapes. The new logo is classic and timeless, serving as an anchor for the playful graphics around it that always seem just slightly... off.
The unique variety of Quebec ciders are also represented by new imagery that reveals the five main categories of cider: still/flat cider, effervescent cider, fire cider, ice cider and rosé cider.
Client
Founded in 1992, the Producteurs de cidre du Québec is an association whose mission is to bring together Quebec producers to promote its collective interests and to develop and showcase cider in Quebec. We are talking about hundreds of different products, divided into five main categories: still/flat cider, effervescent cider, fire cider, ice cider and rosé cider.
