“LG2 really understood our mission to offer Quebecers fresh, local vegetables year round. We want people to know that our vegetables aren’t just delicious, they’re friendly too!”
Les Serres Toundra
Thanks to Serres Toundra’s greenhouses, Quebecers can eat fresh, local vegetables all year round. Located in Saint-Félicien, a northerly region of Quebec, the greenhouses operate rain or shine, winter or summer, in a Nordic climate a stone’s throw from the Canadian tundra. Growing vegetables in a climate that’s usually too cold for such crops is an innovative feat, and we knew we needed to get the word out about the project.
Fresh vegetables deserve a brand identity that’s equally fresh, so LG2 created a visual platform that’s both appealing and friendly. The rounded typeface echoes the greenhouses’ year-round abundance while the clean, straight lines are a nod to Serres Toundra’s rigorous approach to farming. The brand’s colour palette is inspired by shades in the greenhouses, and playful illustrations feature in many of the brand assets, communicating the message that Toundra is a friendly brand that produces 365 days a year.
A hit in grocery stores since the launch of the new brand image, the packaging's attractive colours and modern look make it pop on the shelves. Toundra is now synonymous with friendly vegetables, from the greenhouses to grocery aisles.
Since 2016, Serres Toundra’s mission has been to offer Quebecers tasty, high-quality, local vegetables. Inspired by Dutch technology, the state-of-the-art greenhouses in Saint-Félicien produce vegetables that are fresh and crisp. Today, Serres Toundra is deservedly recognized as one of Quebec’s leading cucumber producers.