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Who will the Canadian consumer be post-COVID?

lg2 is partnering with Léger to publish a study in three phases that will take a detailed look at the impact of the COVID-19 crisis on Canadian consumers’ behaviours, particularly online. “COVID-19 has had a tremendous and unpredictable effect on nearly every aspect of our lives, so it’s understandable why our emotions are heightened during this time. That’s precisely why facts matter more now than ever,” noted Keith Barry, Partner, Vice-President, Strategy, lg2.

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