Last night was the annual ADCC (The Advertising & Design Club of Canada) gala, Directions 2019, and lg2 went home with the prestigious Scarlet Letter trophy – the title of Canadian Agency of the Year.
lg2 owes this ultimate title to the 36 prizes won over the course of the night (Scarlet Letter, 6 gold, 9 silver, 20 bronze). The Scarlett Letter rewards the creativity behind the agency’s design, digital and advertising projects for 13 of its clients. This makes lg2 the most awarded Canadian agency at the event across all categories.
“The fact that a jury of international public figures would award us this prize shows that our creative approach is universal,” said Claude Auchu, lg2 Partner and CEO , who attended the gala in Toronto. “This award emphasizes the fact that we’ve been a constant on many fronts, whether it’s our diverse expertise, client mix or the work of all three of our Canadian offices,” he says.
Launched in 1948, ADCC is one of the most prestigious contests in Canada.