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LCBO names lg2 new AOR

Press release – Toronto, February 25, 2019

lg2 signs on as LCBO’s new AOR

lg2 is pleased to announce that it has been selected as the new AOR of the LCBO, following a competitive review.

lg2’s mandate will include development and execution of brand and advertising strategy, promotional campaign, branding, and retail design for LCBO, Food & Drink and VINTAGES, as well as Corporate Social Responsibility.

“We’re thrilled to partner with such an iconic brand and responsible organization. The LCBO is such an important contributor to the Ontario economy and the communities in which they serve. They have an incredible story to tell and we look forward to helping them bring that story and offering to life in new and interesting ways.” says lg2 Toronto President, Jeremy Gayton.

“lg2’s commitment to bold and dynamic ideas along with impressive experience across a multitude of industries made them the perfect partner to help write LCBO’s next chapter as a best-in-class and responsible beverage alcohol retailer,” says Kerri Dawson, Vice President, Marketing & Customer Intelligence, LCBO.