Montreal, January 24, 2024
Today is Bell Let’s Talk Day, the world’s largest conversation on mental health, and LG2 is proud to be a part of it. The Let’s Create Real Change campaign began on January 8 and highlights organizations that provide mental health services to Canadians, all of which are proudly supported by Bell Let’s Talk.
“Let’s Create Real Change marks a turning point for Bell Let’s Talk, an initiative that has literally changed the face of mental health and the way it’s discussed. Every year, we sense that the public is more receptive to tougher conversations about mental health and are ready to take real steps. That’s why this year we’re encouraging not only awareness, but also action, whether individual or collective.”
Nicolas Dion
Partner, Creative Director, LG2
As part of its effort to make a significant impact, the campaign sheds light on the mental health crisis facing Canadians. It shows individuals reacting to statistics and expressing concerns about mental health, underlining the need for change. This is complemented by testimonials from spokespeople for various Canadian organizations (including CAPSA, NAFC, KHP, Les Impatients, IYS, 9-8-8 and more), raising awareness of the services these organizations offer in the field of mental health. By sharing testimonials and success stories, the campaign seeks to inspire hope and demonstrate that positive, concrete change is possible.
Featuring 28 online clips, 20 TV spots and 9 radio messages, as well as proximity OOH, billboard and print formats, the Bell Let’s Talk campaign encourages active participation in the field of mental health and addiction by proposing concrete actions that people can take. Using an innovative approach, Bell Let’s Talk spotlights the organizations at the heart of the solution, offering them Bell’s extensive media reach during the campaign. This unique angle is designed to amplify the organizations’ voices and strengthen their impact in raising awareness of mental health issues.
Throughout the month of January, Bell Let’s Talk is inviting people to get involved by sharing campaign messages, participating in online conversations and taking concrete action in support of mental health.
Client
The largest-ever corporate commitment to mental health in Canada, Bell Let’s Talk is focused on 4 key action pillars – anti-stigma, care and access, research and workplace leadership – and is a driver of Bell for Better. Since its launch in 2010, Bell Let’s Talk has partnered with more than 1,500 organizations providing mental health services throughout Canada, including hospitals, universities, local community service providers and other care and research organizations. To learn more, please visit bell.ca/LetsTalk.
