LG2's Rising Stars Stand Out at the Young Lions Competition

The Young Lions competition, supported by The Globe and Mail in Canada, has announced the winners of the 2025 edition. LG2 won gold and bronze in the Film category, and bronze in the new Design category. Gold went to Alexandre Pépin, Creative Copywriter at the agency, and his sidekick, Nicolas Robert, Executive Producer and Partner at Cinélande. Their “Take Care of Yourself” ad won the attention of a jury of industry leaders. This medal gives the duo the privilege of continuing their collaboration by representing Canada at the Cannes Festival of Creativity, better known as the Cannes Lions, next June.

Another team, made up of Roxanne Pelletier, Creative Copywriter at LG2, and Thomas Soto, Film Director at Les Enfants agency, won bronze for their “Dementia Signs” ad.

What's more, this marks the first time the Design discipline was a category in this prestigious competition. LG2 was proud to see two of its people, Graphic Designer Marianne St-Pierre and Creative Copywriter Geneviève Jetté, showcase this expertise with their “Let’s Get In Formation For Brain Health” project, which was awarded the bronze medal.

Participants were asked to create a project to promote the mission of the Baycrest Foundation, an organization dedicated to raising awareness of the importance of brain health and funding research to prevent Alzheimer's and other dementia-related diseases. Following specific instructions for each of the contest's seven categories, participants from across Canada were asked to get to work within 24 to 48 hours. As a result, the various projects came to fruition through hard work and mobilization.