New partners

Ryan Crouchman and Sophie-Annick Vallée, two new equity partners at lg2

Press release – Montreal, Tuesday May 3, 2022

lg2 pursues its innovative partnership model

Creative agency lg2, always one to buck industry trends, is moving ahead with its sustainable independent business model with the appointment of two new partners, Ryan Crouchman, Vice-President, Executive Creative Director, Branding and Design, in Toronto, and Sophie-Annick Vallée, Vice-President, Strategy, in Montreal. Both were cited for their leadership and important contribution to the agency's creative and strategic product.

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“These appointments prove that our journey of employee ownership is paying off. We encourage agency talent to contribute to the company’s development, and top talent are rewarded with a truly inspiring career path that exemplifies our vision of sustainable entrepreneurship.”

Claude Auchu

Partner, CEO and Chairman, lg2

“With these appointments, Sophie-Annick and I are honoured to feel we have the confidence of our peers and it only strengthens our commitment to the success of our teammates, our clients and the community. Collectively, lg2 has built something special and we are thrilled to be playing a role in creating an even better future here.”

Ryan Crouchman

Vice-President, Creative Director, Branding and Design, Toronto, lg2

Making decisions on the ground

As the country’s largest independent brand experience agency, lg2 is supported by a group of owner-operator-experts who work alongside lg2’s talent. The lg2 partnership model is designed to make ownership and profit-sharing available to all, regardless of seniority. This continuous cycle of entrepreneurs steering the company is driven by three levels of partnership: 1- participatory (now with 10 people sharing in the company’s profits), 2- local equity, and 3- global equity (with 26 people owning shares in the company). Alongside the appointment of these two new company shareholders, three (3) additional talents have become equity partners in Montreal, increasing the total number to 36.

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