After a rigorous selection process, Cordon Bleu has chosen LG2 as the agency of record for its Clark, Cordon Bleu, Paris Pâté and Esta brands. As the Canadian company experiences unprecedented growth in Quebec, Canada and the United States, it has placed its trust in the country’s largest independent creative agency for its entire brand portfolio.
“LG2 has unparalleled experience in supporting local businesses and recognizes the importance of its brands. Its 360-degree understanding of brands and the habits of Quebec consumers make it a great ally. As Cordon Bleu celebrates its 90th anniversary and achieves historic growth, the time is right to begin a long-term collaboration with LG2. We’re so excited to embark on this relationship.”
The mandate will start by repositioning Cordon Bleu, the company’s flagship brand, before extending to the entire Canadian brand portfolio. With its in-depth knowledge of consumer dynamics in the agri-food and retail sectors, LG2’s multidisciplinary team and its extensive expertise will be put to good use.
“Supporting a local company’s desire to modernize is an exciting challenge for us. The trust granted by Cordon Bleu from our first meetings will allow us to successfully reposition the brand and guide it in developing new markets as its offer evolves.”
For over 90 years, Cordon Bleu has been delighting North Americans by developing and marketing affordable lines of comfort food under its Clark, Cordon Bleu, Paris Pâté and Esta brands. The company is also known for providing co-manufacturing services to multinational food companies and for producing private labels for some of the biggest and most demanding food retailers. A leader in the commercialization of prepared beans, sauces, meat spreads, canned soups and stews, Cordon Bleu stands out for its unique organizational culture centered on authenticity, pride, well-being and fun! To learn more about the passion that drives the company and participate in its dynamic growth, visit www.cordonbleu.ca.