Domino’s Pizza of Canada selects lg2

After a competitive review, Domino’s Pizza of Canada has chosen lg2 to be their new strategic and creative partner to help them grow their business across all of Canada. 

“We chose lg2 not only for their strategic and creative approach, but for the natural chemistry that occurred between our two teams,” said Ken Harrison, CMO of Domino’s Pizza of Canada. “In a short amount of time, they were able to demonstrate their deep knowledge of the market and our consumers as well as the added strategic and creative value they would bring to our brand,” said Harrison. 

“We’re thrilled and honoured to welcome Domino’s Pizza of Canada to the lg2 group,” says Jeremy Gayton, President of lg2 Toronto. “As one of the most admired brands in the world, we look forward to helping them grow in the Canadian market by bringing our high level of creativity to their already successful marketing track record”. 

This client will be managed through collaboration between lg2's Toronto and Québec City offices, depending on the target markets.

With over 574 stores in every Province and two of three Territories, Domino's Pizza of Canada is the recognized industry leader in QSR pizza. Domino's Pizza of Canada stores proudly employ more than 10,000 team members across the country. Domino's Pizza of Canada Ltd. (DPC) is a privately held company and is the Canadian Franchisee of Domino's Pizza International Franchising, Inc. of Ann Arbor, Michigan. Founded in Canada in 1983, Domino's Pizza ranks among the world's top public restaurant brands with a global enterprise of more than 18,300 stores in over 90 markets.