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Pétula Bouchard and Nick Paget appointed partners at LG2

Press release – Montreal, June 7, 2024

Independent creative agency LG2 announced two new appointments to its team of partners: Pétula Bouchard, Executive Vice-President, Transformation, and Nick Paget, Executive Creative Director. Both join the team after having made significant contributions to the agency’s sustainable future: Nick by constantly raising the bar for its creative product, and Pétula by overseeing the organization’s nationwide operations against a backdrop of technological transformation and changing work habits.

“I’m proud to add these two incredible leaders to our team of partners. Pétula and Nick each possess incredible talent and an unwavering commitment to LG2’s future. With their voices at the table, LG2 will be well-prepared for changes in the market and can maintain its dedication to progress as momentum builds.”

Claude Auchu

Partner, CEO

“Nick and Pétula have been exceptional leaders for their respective teams, both in Montreal and across the other LG2 offices. I’m delighted to welcome them as partners today. Pétula led our Operations team through a pandemic scenario with grace, improving efficiencies and strengthening our three offices’ operational capabilities to better support our clients. Nick has been an incredible source of creative power. Since his arrival, he has demonstrated a great sense of innovation coupled with an international vision. He’s someone who encourages talent and clients to look at problems from new angles and find atypical solutions that draw on all our areas of expertise.”

Pénélope Fournier

Partner, President – Montreal

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