As Canada’s largest independent creative agency, LG2 is continually striving to make a positive impact through its many projects, collaborations and business practices. Recently, the agency created a new management position to guide its thinking and actions on corporate social responsibility, its approach to diversity, equity and inclusion and their impact on the organizational culture. To better incorporate these progressive values, LG2 welcomes Katrine Gouron to the newly created role of Impact and Internal Communications Director. Katrine brings considerable entrepreneurial spirit and a vision of sustainable impact to her new position, which will help quickly make LG2’s DNA even more sustainably focused.
“LG2 recently surpassed the milestone of 500 employees. Every day, we need to think and act on more than just the agency’s values: we also need to consider what’s important to our colleagues, who form the heart of our organization. Our partners and our various projects need to embody this approach. That’s why LG2 created a new dedicated position and tapped Katrine Gouron to lead an ambitious impact strategy. She has the conviction, empathy and compassion to make it happen.”
Executive Vice-President, Brand and Strategic Initiatives, LG2
After many years working with large Canadian and international companies, Katrine Gouron is thrilled to make the leap into the agency world and put her expertise to work for LG2.
“The impact created through LG2’s strategic workstreams, combined with a focus on mobilizing internal teams and rethinking their communication ecosystem, were enough to convince me to come aboard. LG2 is genuinely committed to creating progress on this front and integrating this vision into its organizational culture. I am looking forward to playing a role in the evolution of Canada’s largest independent agency.”
Impact and Internal Communications Director, LG2
Katrine Gouron brings an impressive professional background to LG2, most notably as Corporate Communications and CSR Director, at Nespresso Canada, for seven years. With environmental stewardship one of Nespresso’s core values, Katrine helped to prioritize several sustainable development projects for the multinational company, which included playing a key role in developing and deploying the Green Bag, a program to recycle used coffee capsules through curbside collection in over 600 municipalities across Canada.