Press release – Montreal, June 4, 2024
The mandate includes improving the visibility of both brands at national and international level
LG2 is now the agency of record for Olymel and its parent company Sollio Cooperative Group. Following an open call for tenders for Olymel, LG2’s Montreal office has won the assignment to reposition the pork and poultry producer and processor in the international market. The scope of work includes brand strategy, communications, design, and digital experience.
In addition, LG2 will support Sollio Cooperative Group in its efforts to strengthen its presence in Canada and beyond. Sollio Cooperative Group is the largest agri-food cooperative in Canada, with strong roots in Québec. Originally founded in 1922 by a trio of farmers’ collectives, today the organization is involved in the agriculture, retail and food sectors throughout the country.
“As Canada’s leading agri-food cooperative, we have a duty to ensure the prosperity of our members. It was important to find a solid partner with the ability to deliver maximum results for our efforts. On the strength of several successful previous collaborations, selecting LG2 as our agency of reference was an obvious choice.”
Samar Gharib
Senior Director, Brand & Digital Strategies, Sollio Cooperative Group
“Our ambition is to strengthen Olymel's leadership position in national and international markets. This requires rigorous groundwork on all our brands to make them impactful, both for consumers and business customers in Canada and around the world. LG2's roadmap will certainly add speed and value to our mission.”
Véronique Simard
Vice-President, Marketing and Innovation, Olymel
“LG2 is proud to collaborate with these strong Canadian corporate and commercial brands, which have a wide impact both as an employer of choice and in our fridges. We are privileged to be able to accompany Sollio in its future structuring projects, as well as in increasing the performance of its brands.”
Marie-Christine Cayer
Partner, Vice-President, Client Services, LG2
Client
Sollio Cooperative Group is Canada’s largest agricultural cooperative with Quebec roots. Since 1922, our day-to-day work of cultivating, growing, producing, processing and building tomorrow’s economy has been part of the DNA of our 15,850 employees and the 7,000 workers in our affiliated cooperatives. With more than 123,000 members, producers and consumers grouped in 48 traditional agricultural and consumer cooperatives, Sollio Cooperative Group helps feed people by bringing prosperity to farming families and ensuring a sustainable future for everyone. Thanks to its three divisions—Sollio Agriculture, Olymel L.P. and BMR Group Inc.—Sollio Cooperative Group proudly drives economic and social development in the regions, generating sales of $8.9 billion (over $11.6 billion if we include our affiliated cooperatives). Sollio Cooperative Group is considered one of Canada’s best managed companies. To learn more, visit sollio.coop/en.
