LG2 Group launches REF Digital
Montreal, September 9, 2025
The LG2 Group is unveiling a recent addition to its network: REF Digital, a brand-new, purely digital independent agency formed from the members of LG2’s Digital team. REF responds to the specific needs of brands by designing e-commerce platforms and digital experiences that take them to the next level. The new agency will operate under its own management, with Julie Pilon as Partner and President, Nicolas Baldovini as Partner and Chief Creative Officer and Romain Prache as Partner and Vice-President, Product. Based in Montreal, but with a team across the country, REF Digital includes over 50 experts in front-end/back-end development, UX/UI design, solution architecture, SEO, analytics, creative direction, account management and strategy who specialize in digital experiences for retailers.
“The growth of the digital team over the past few years shows that innovative digital solutions, market realities and brand needs require tailored support. With REF, we’re entering a new era with a well-established team that embraces agility for the benefit of brands. Our name is full of meaning: we find the point of reference that connects the dots between strategy and business, technology and design. Our strength lies in our interconnected range of expertise, which has everything it takes to elevate the e-commerce game.”
Julie Pilon
Partner, President, REF Digital
“This announcement comes at a pivotal moment of growth for the LG2 Group. As our digital team has evolved, we felt that making it a separate business unit was the best way to give it the freedom it needs to respond to exclusively digital mandates. With its independence, REF Digital will be even better equipped to deliver the best e-commerce platforms and digital experiences available on the market to some of the biggest brands of today and tomorrow. It will still be part of the LG2 Group and will work closely with our business units in three markets, only with greater flexibility and a renewed focus on retail. As a result, the LG2 Group’s portfolio of services and expertise is all the more enhanced.”
Claude Auchu
Partner and CEO, LG2 Group
An award-winning team
Since its creation in 2017, LG2’s Digital Experience Group has established its expertise in the market by creating robust websites, apps, loyalty programs and other brand experiences based on an adaptive technological vision and intelligent design. It has also won over 200 awards across 20 regional, national and international competitions. Numerous brands have called on LG2’s digital experts, who now make up REF Digital. These include Hydro-Québec, Producteurs de lait du Québec, HHHusher, National Bank of Canada, Royal Ontario Museum, Dime, Halo Dental, Lithion and It Gets Better Canada.
