LG2 Group appoints two new partners
Antoine Levasseur is named Partner at LG2’s Toronto office
Toronto, March 6, 2026
LG2 Group is proud to announce two new appointments to its partner team: Antoine Levasseur, Business Director, Branding and Design at LG2’s Toronto office, and Martin Bélanger, Executive Vice-President, Finance, LG2 Group. These appointments attest to the exceptional contribution of these two leaders to the organization’s strength and influence.
A well-known figure in the Toronto market, Antoine Levasseur is a seasoned manager and a fierce advocate for the creative product. His extraordinary energy has been a key driver of LG2’s growth in Toronto, where he was instrumental in building the Branding and Design practice into one of the most respected in the country. By moving from Montreal to Toronto, he seamlessly carried the agency’s DNA with him, serving as a natural bridge between offices.
“Antoine Levasseur is an exceptional leader and cultural driver in Toronto, where he founded the Branding and Design practice with Partner and ECD Ryan Crouchman in 2018. Clients know they’re in excellent hands with Antoine. He brings true partnership and an impeccable design sensibility to every engagement. We’re delighted to officially welcome him as a Partner at LG2, and I know he’ll play an important role in the agency’s continued success in Canada and beyond.”
Bianca Freedman
Partner and President of LG2 Toronto
Martin Bélanger, a financial leader with a sharp entrepreneurial instinct, has structured the financial operations to support both LG2 Group’s business ambitions and its commitment to offering clients an exceptional creative product. Having quickly become a pillar of the organization, his expertise and long-term vision are vital to LG2 Group’s future growth planning.
“The appointment of Martin and Antoine reflects the vitality of our entrepreneurial model. As we transition from a single agency to an independent network, their leadership is essential to carrying our culture and vision from one market to another. Martin ensures the long-term strength of our model, while Antoine helps accelerate our pan-Canadian growth. It’s a pleasure and a natural next step to welcome them into our partnership.”
Claude Auchu
Partner and CEO of LG2 Group
