Claude Auchu, Partner, President and CEO of lg2, the largest independent creative agency in Canada, has been appointed North American representative on the Worldwide Partners Inc. (WPI) Board of Directors. This appointment highlights the agency’s continuing contribution to promoting an independent business model.

This appointment, which follows lg2’s announcement of new shareholders in 2020 and a rare leadership transfer in the North American marketing communication industry, is consistent with lg2’s independent, autonomous vision of entrepreneurship. In Fall 2019, lg2 became a member of Worldwide Partners, a global network of over 70 independent agencies from 40 countries that support the world's best-known brands across 90 industries.

"I’m honoured to be selected to serve on the WPI Board of Directors. This global network shares many of our group's core values and is driven by a keen understanding of entrepreneurship and healthy collaboration,” said Claude Auchu, CEO of lg2. “I’m confident that lg2 will learn a great deal from the board members and that our business model will inspire others. Contributing to the progress of our member entrepreneurs and their business vision is my top priority."

"lg2 is internationally recognized in our industry for putting creativity and innovation to work for its agency and clients. Claude's passion for leading the charge and his ability to reinvent our businesses are qualities our board needs to pursue our goal of becoming the world's most valuable marketing agency network," said John Harris, President and CEO, WPI.

lg2’s seat at the international table where major industry issues are discussed gives it yet another vantage point on the world, plus a stimulating source of knowledge and expertise from around the world. For lg2, independent agencies sharing their values of cooperation, caring and agility fully supports its people and clients’ business trajectories.

Worldwide Partners is a global network of marketing services providers who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.

Above: John Harris and Claude Auchu on the day of the announcement of lg2's membership to WPI on February 14, 2020.