Last night was The Advertising & Design Club of Canada (ADCC) annual awards gala, and LG2 went home with a prestigious Scarlet Letter trophy and the title of Design Agency of the Year. This marks the fourth time that Canada’s largest independent creative agency has received a Scarlet Letter.
The ADCC determines winners of the Scarlet Letter awards by using a points system based on the number of golds, silvers and merits that an agency, studio or production company received that year.
LG2 was honoured to be the recipient of 29 awards over the course of the night including a Scarlet Letter, 1 gold, 6 silver, 21 bronze. These awards recognize the excellence of our design, digital, and advertising work this year for over 15 clients.
“The Scarlet Letter Awards have a very special meaning for me. Design is more than a category at LG2. It means creating experiences that go way beyond the notion of discipline and embrace multiple perspectives. We look forward to bringing our customers' brands to life in the most meaningful and impactful way possible. This award reflects our commitment to finding new and fresh (and fun) ways for brands to thrive in today's marketplace.”
Since 1949, The ADCC has kept the Canadian creative bar high by recognizing creative excellence on an annual basis. The show is judged solely by international creatives, avoiding bias and ensuring the work awarded is held to a higher global standard. Winning work becomes part of Canadian creative history - catalogued in the ADCC printed awards annual and online archive.