“At LG2 for 20 years, Alexandra has climbed the ranks to become one of the greatest and proudest ambassadors of our culture, our values, and our creative product. Although I remain solidly rooted in the Quebec market and committed to the success of its clients, it was only natural for Alexandra to take on a role that matches the major responsibilities she has been expertly handling for many years. This appointment is the natural next step in her inspiring journey.”

“Assuming the presidency of the Quebec City office is the culmination of more than 20 years of commitment to LG2. I am profoundly grateful to Mireille Côté and the Group's leadership for its trust in me. My objective is to ensure the continuity of our dynamism by capitalizing on our strategic strength and creative excellence, while amplifying our involvement in the community. The success of our office must continue to be a powerful lever for social progress and the vitality of our market.”