The 12th edition of Bell Let’s Talk Day is almost here and lg2 is proud to be the creative voice behind the Bell Let’s Talk ad campaign, which started at the beginning of January. The emphasis this year is on how important it is to just be there, for ourselves and for one another – a key message for us all after 22 months of pandemic. Today, a video message that was specially created for the 24 hours of Bell Let’s Talk Day will be shared by many well-known stars, including Vanna White, Alessia Cara and Michael Bublé, to name a few. For each video view on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter and YouTube, an additional 5¢ will be donated to mental health initiatives.
Keep Being There. Keep Listening. Keep Talking. These are the ideas behind the new campaign with its emphasis on taking action. The campaign focuses on situations all Canadians experience every day. ”The past two years have been particularly hard on everyone,” said Nicolas Dion, Partner and Creative Director, lg2. “When it comes to talking about mental health, we’re often unsure if we’re helping, or maybe we’re not sure what to do at all. This year’s campaign tries to show that just continuing to be there makes a huge difference.”
lg2 is a proud partner for the 12th consecutive year with Bell Let’s Talk, a campaign that has donated more than $120M to Canadian mental health initiatives. “Twelve years ago, starting a nationwide conversation about mental health was definitely going against the grain,” said David Kennedy, Vice President, Brand and Sponsorship, Bell Canada. “But in 12 years Bell Let’s Talk has become an annual conversation that reinforces the importance of mental health and what we can all do to make a difference.”
Today, Bell will donate an additional 5¢ to Canadian mental health initiatives for every eligible text message and local or long distance call, for every tweet or TikTok video posted using the hashtag #BellLetsTalk, for every Bell Let’s Talk Day video view on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter and YouTube, and each time someone uses the Bell Let’s Talk Facebook frame or Bell Let’s Talk Augmented Reality Snapchat filter. All at no cost to participants beyond regular Internet or phone service provider fees.