LG2 Group announces the appointment of Julie Pilon as President of LG2’s Montreal office.

This appointment marks Julie’s return to the agency where she has grown professionally over the past 13 years. She returns with solid leadership experience and a deep understanding of business realities.

Throughout her journey at LG2, Julie led the digital team for four years before founding REF, the Group’s digital business unit, last year. This experience allowed her to develop a multidisciplinary perspective and the ability to build bridges between creative, strategic, and technological disciplines, teams, and her clients' business objectives.

A passionate leader for over 18 years, she has played a key role with major brands facing complex business challenges, helping them achieve their goals and support their growth. From digital transformation and brand revamps to mergers and acquisitions, she has supported organizations such as Bell, American Apparel, Beneva, Boréale, Agropur, Dime, Santé Québec, Molson Coors, Nespresso, and Hydro-Québec.

In her new role, Julie will be able to rely on LG2's collaborative strength and its array of expertise to continue growing the Montreal office and contributing to the agency's development.