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Josh Stein joins LG2 as Partner and CCO for Toronto office

Press release – Toronto, October 31, 2023

LG2 is proud to announce that Josh Stein will be joining the agency as Partner & Chief Creative Officer of the Toronto office. He will assume the role on December 4th, 2023 working with clients across Canada including Chicken Farmers of Canada, Domino’s, Catelli, Gildan, and Under Armour.

"Josh is a proven, experienced leader and professional. Most importantly, he has a true entrepreneurial spirit, and a keen interest in developing great teams and creating great work. His vision and passion for people make him a perfect fit for LG2 and particularly our Toronto office. It was a unanimous decision from all of our partners. Our Toronto team continues to evolve and by adding Josh to the helm, we know he will make a positive impact and leave an indelible mark on the business."

Jeremy Gayton

Partner & President – Toronto, LG2

Well-recognized for his work, Stein has garnered both creative and effectiveness awards from every major international and national award show. He was most recently CCO of McCann Canada where he oversaw 40 creatives across offices in Toronto, Montreal, and Calgary. Under his direction, the agency rose from 34th place in 2017 to one of the top ten on Strategy’s Creative Report Card in three years and produced multi-award winning client work for the likes of Chevrolet, Mastercard, Wendy’s and Kids Help Phone. Prior to joining McCann, Stein was the ECD of Tribal Worldwide and Creative Director at Proximity BBDO where he helped those agencies win Digital Agency of the Year in Canada a total of three times. An entrepreneurial streak has run throughout his career - he founded and ran Blue Room Design Studio in 2000 for four years and opened SaaS company Stuzo’s Canadian office in 2010 until its acquisition by Dachis Group. His enterprising mindset and deep love of creative craft has now brought him to LG2.

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“I feel incredibly lucky and privileged to be joining a hugely successful indie like LG2. When you look at the market today, the best work is coming from independent agencies. To become a partner at a company that has consistently fostered creativity and expertise across the country is an incredible gift. There is massive talent in their Toronto office and I’m looking forward to helping build the best independent creative agency in Canada.”

Josh Stein

Partner & Chief Creative Officer – Toronto, LG2

LG2’s Toronto partners include Jeremy Gayton who has been president since its inception, Keith Barry who took on strategy leadership in 2017, Ryan Crouchman who launched their brand and design practice in 2018, and Shelly-Ann Scott, VP, Client Services who became partner earlier this year after joining LG2 in 2022. As a partner, Stein will oversee Toronto’s creative department and be part of the agency’s national creative leadership team alongside Marc Fortin in Montreal and Luc Du Sault in Quebec City.

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“Our entrepreneurial culture thrives because of the talent on our team and Josh is a perfect example of it. He is an incredible creative professional and will bring a strong perspective to Toronto. It’s a market where we see a huge potential for growth. We are immensely proud of the work that’s come from the team there, and with Josh’s leadership we know they will achieve even greater things.”

Claude Auchu

Partner & CEO, LG2