Press release – Montreal, May 12, 2023
LG2, Canada’s largest independent creative agency, has announced the appointment of four additional leaders to its group of partners. Representing the agency’s three offices in Montreal, Quebec City and Toronto, the new partners all work in account services. Julie Bergeron, Principal Director, Client Services (Montreal); Marie-Christine Huppé, Account Group Director (Quebec City); Isabelle Miville, Account Group Director (Quebec City); and Shelly-Ann Scott, Vice-President, Client Services (Toronto) will be officially appointed as LG2 partners today.
“These four women stand out for their leadership and exceptional contributions to our strategic and creative product. Account services is a sector that’s too often in the shadows, and it’s important that LG2 recognize the impact these women have on a daily basis and their central role in sparking magic between our clients and our talent. Today’s appointment of four exceptional women reaffirm the relevance of our dynamic partnership model and further solidifies our foundation. Our evolving succession plan continues to have a positive impact on our entrepreneurial culture, retention of top talent and the quality of our product and business relationships. It also fosters the core values of independence, fairness and collaboration that our organization holds to.”
Claude Auchu
Partner and CEO
About LG2's Partnership Model
As the country’s largest independent brand experience agency, LG2 is supported by a group of owner-operator-experts who work alongside LG2’s talent. The LG2 partnership model is designed to make ownership and profit-sharing available to key employees and leaders. This continuous cycle of entrepreneurs steering the company is driven by two major levels of partnership (totalling 36 employees and leaders):
- Participation (now with 12 people sharing in the company’s profits)
- Equity, local and global (with 24 people owning shares in the company)
