BN Nouvelle LG2

National Bank Appoints LG2 as Agency of Record

Press release – Montreal, Wednesday September 21, 2022

The new partnership is aligned with the financial institution’s commitment to pursue national growth

National Bank has chosen LG2 as the Agency of Record for its expanded marketing and communications activities across the country. This new partnership concludes a formal and rigorous RFP process that took place this past summer. The mandate, which requires a wide range of expertise in brand experience, will be split between LG2’s Toronto and Montreal offices. Future initiatives will put National Bank in an even better position to reach both current and potential clients as well as employees and the communities in which the financial institution is actively involved. As part of the same RFP process, Omnicom Media Group’s mandate to handle traditional media strategy and buying was also renewed.

“In the past few years, we’ve solidified our brand’s foundations. With this partnership, we’ll explore new horizons and accelerate National Bank’s growth across the country. LG2 is a transformational partner, with the integrated capabilities and talent to inject new energy into our creative product and position our brand even more solidly.”

Paula Badran, Vice-President, Branding at National Bank

“Our new partnership brings together a creative and entrepreneurial mindset, and a shared momentum for our mutual ambitions for the future. Throughout our discussions over the last weeks, it is clear that both parties are united in our collective enthusiasm to explore new approaches while challenging the status quo. We are very excited to support the Bank on a national level as it continues to evolve in the coming years.” – Jeremy Gayton, Partner & President at LG2 Toronto

“We are delighted to pursue our partnership with National Bank and to play a key role in the next stage of its brand positioning. Collaboration and innovation are core values that we and LG2 fully align with, and this lays a very strong foundation for great success in the future.” – Karine Courtemanche, CEO at OMG Montreal


With $387 billion in assets as at July 31, 2022, National Bank of Canada, together with its subsidiaries, forms one of Canada’s leading integrated financial groups. It has more than 28,000 employees in knowledge-intensive positions and has been recognized numerous times as a top employer and for its commitment to diversity. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank’s activities at or via social media such as Facebook, LinkedIn and Twitter.