Chicken Farmers of Canada appoints LG2 as Agency of Record

Press release - Toronto, August 3, 2023

The mandate includes brand repositioning and a new communications platform

Chicken Farmers of Canada has chosen LG2 as Agency of Record for its growing marketing and communication needs across the country. The partnership follows the national organization’s expanded marketing efforts after appointing J.J. Hochrein as Director of Brand Marketing in January. The scope of work includes refreshing its Raised by a Canadian Farmer brand, a new communications strategy and reimagining some of Chicken Farmers of Canada’s signature campaigns. Future initiatives will put the organization in an even better position to reach consumers as it evolves the services and support offered to 2,800 farmers throughout the country.

“Chicken Farmers of Canada’s mandate has always been to support our farmers. With today’s challenges, we want to explore more ways of reaching consumers to best represent the incredible value of our sector. LG2 has the experience, integrated capabilities and energy we’re looking for to help us tell our story countrywide.”

J.J. Hochrein

Director of Brand Marketing, Chicken Farmers of Canada

“Bringing a new energy to a well-established organization is where LG2 thrives. From strategy to creative, we see a lot of opportunity to collaborate on the brand’s next phase with storytelling that elevates Chicken Farmers of Canada and, most importantly, the farmers it represents.”

Jeremy Gayton

Partner & President - Toronto, LG2


Chicken Farmers of Canada represents 2,800 chicken farmers from coast to coast and ensures that the chicken reaching Canadian tables is trusted, preferred, and sustainable. Visit for more information.