1 lg2 Buble Visual Bell Lets Talk Day

Today, let’s talk. Now more than ever, every action counts

Press release – Montreal, January 28, 2021

The 11th annual Bell Let’s Talk Day officially starts the conversation

Today is Bell Let’s Talk Day, and it’s taking place across the country at a time when mental health is a growing concern around the world. As part of the 11th annual Let’s Talk Day, Bell is inviting Canadians across the country to participate in the world’s largest conversation about mental health. Because now more than ever, every action counts. There are so many ways to get involved, including watching the videos unveiled today featuring Michael Bublé and Maxime Martin supporting a cause near and dear to their hearts. Today, Bell will donate five cents to Canadian mental health initiatives every time these videos are viewed on Facebook, Instagram, Pinterest, TikTok, Twitter and YouTube.

“The global pandemic has challenged the mental health of many Canadians, so it was critical that the 2021 campaign reflected this new reality,” said Nicolas Dion, Partner and Creative Director at lg2. “With the two videos unveiled today, we’re not only starting a conversation across the country, we’re hoping to put a smile on viewers’ faces and warm their hearts.”

Today is Bell Let’s Talk Day!

lg2 and Bell invite the general public to join the conversation about mental health. Every time you participate in Bell Let’s Talk Day using a wide range of communication platforms, you help increase the amount Bell donates to mental health initiatives.

Today, Bell will donate five cents to Canadian mental health initiatives for every eligible text, local or long-distance call by a Bell, Bell MTS or Bell Aliant mobile or home phone customer, every tweet or TikTok video using #BellLetsTalk, every view of the Bell Let’s Talk Day video on Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter and YouTube, and for every use of the Bell Let’s Talk Facebook frame or Bell Let’s Talk Snapchat filter. Participants won’t pay any fees other than those they normally pay to their Internet or phone service provider.