Bianca Freedman joins LG2 as Partner & President of Toronto Office
Toronto, October 23, 2025
LG2 is thrilled to announce the appointment of Bianca Freedman as Partner and President of LG2 Toronto, effective October 23, 2025. Freedman joins LG2 from Edelman, where she served as Chief Executive Officer, leading the firm to a period of exceptional growth and creative recognition.
A highly accomplished and visionary leader, Bianca is recognized for her ability to drive cultural change, foster collaborative environments, and deliver outstanding results for clients. She joins an office with a solid client roster in Toronto, including brands such as Domino's, Bell, Keurig Dr. Pepper, and National Bank. Her experience spans corporate communications, marketing, e-commerce, and creative-led public relations, making her an ideal fit to lead LG2's integrated offering in the Toronto market and nationally. Her commitment to creative excellence and integrated thinking aligns perfectly with the agency’s core values.
“Bianca is a proven, dynamic leader whose track record speaks for itself. Her deep understanding of the Canadian and global business landscape, coupled with her commitment to innovation and inclusive leadership, is exactly what LG2 Toronto needs for its next phase of growth. Her experience in transforming a world-class PR firm into a major creative force demonstrates a unique insight that will be invaluable as we continue to shape culture and drive sustainable growth for our clients.”
Mireille Côté
Partner and Chief Business Officer, LG2
During her tenure at Edelman, Freedman was the youngest regional CEO in the firm’s global network. She led the firm to double-digit, year-over-year business performance and earned numerous industry accolades, including multiple Cannes Lions wins—a rarity for a PR-rooted agency—and recognition as a top agency in North America.
“I’m incredibly excited to join the LG2 team and lead the Toronto office. LG2’s reputation for creative excellence, strategic depth, and independent spirit is unmatched. I’ve always been passionate about pushing the boundaries of what’s possible in communications and marketing, and the opportunity to partner with LG2’s diverse talent pool to deliver truly integrated, culture-shaping work is compelling. My focus will be on nurturing the collaborative culture and amplifying the innovative work that already defines what LG2 is.”
Bianca Freedman
Partner and President of LG2 Toronto
“Bianca has a clear and inspiring vision for the future of creativity that will no doubt challenge the status quo. She helped elevate a PR firm to a creative powerhouse which doesn’t happen without a love for big ideas and a commitment to making sure the best ones are brought to life the best way. She’s an innovative partner who will undoubtedly galvanize our teams and help us continue to deliver the brave, impactful work LG2 is known for.”
Josh Stein
Partner and Chief Creative Officer, LG2
