Press Release – Montreal, February 8, 2024
The addition expands the agency’s ability to create immersive brand experiences
LG2 is proud to announce that Andres Norambuena has joined the agency as Partner, Executive Director, Experiential and Brand Activation, in the Montreal office. He assumed the role on January 30, 2024. Canada’s largest independent creative agency already has expertise in advertising, branding and design, digital experience, strategy, employer brand, ESG consulting and architecture. With the addition of Andres, LG2 expands its unique offering to include experiential design and deepens its technological capabilities to serve brands across Canada in a more immersive way. The appointment follows LG2 being named Design Agency of the Year by the Advertising and Design Club of Canada.
“Andres is one of the most recognized leaders in Canada when it comes to brand activations and experiential design. He’s a perfect fit for LG2, where we pride ourselves in creating integrated brand experience across all touch points. Cutting-edge experience design that helps brands achieve more meaningful engagement with consumers is the future. With over 20 years of experience in multimedia production both nationally and internationally, we’re certain he’ll add a new dimension and even greater depth to all our projects.”
Nicolas Baldovini and Julie Pilon
Partner, Vice-President, Creative | Partner, Vice-President, Account Management, LG2
A true fixture of the Montreal production scene, Andres successfully transformed BoogieStudio into BLVD-MTL, a multidisciplinary, one-stop workshop studio for sound, post-production, video and experiential under one roof, prior to its sale to Rodeo FX in 2021. A charismatic leader, he has built and led teams with various expertise supporting hundreds of clients all over North America, including Mazda, Cadillac Fairview, BMO, Mazda, the Montreal Canadiens, Céline Dion and Cirque du Soleil. His work has won numerous awards from competitions like Cannes Lions, Clio Awards, Marketing Awards, ADC, Idéa, The One Club, Numix and Ad Age.
“LG2 is the best place for developing an experiential expertise because of its in-house talent, its understanding of new technologies and the incredible people leading the agency. The potential is limitless and borderless. I’m very excited and honoured to start this new adventure.”
Andres Norambuena
Partner, Executive Director, Experiential and Brand Activation, LG2
Andres joins the leadership team in LG2’s Montreal office, growing the agency’s partner model to 36 strong. As an independent agency, all partners act as owner-operator-experts, and he will be involved in work carried out by all three offices in Montreal, Quebec City and Toronto.
“We’ve collaborated closely with Andres on many projects in the past. His energy and vision have always been a great fit with LG2. His unique perspective on using brand activations and, most importantly, his deep understanding of what brands need to do today to make a real emotional connection with customers in a noisy marketplace is unmatched. There’s a tangible need for experiential design amongst a lot of clients today and there’s now no limit to what we can do to bring brands to life in all aspects.”
Ryan Crouchman
Partner, Vice-President and ECD of Design, LG2
