ADCC names LG2 the design agency of 2024

Last night was The Advertising & Design Club of Canada (ADCC) 75th annual awards gala, and LG2 went home with a prestigious Scarlet Letter trophy and the title of Design Agency of the Year. This is the second year in a row and the fifth time overall that the independent creative agency has received the honour.

LG2 designer Pascale Alie-Crête also took home the Rising Star Award, a recognition reserved for emerging talent who are within the first five years of their creative career.

The ADCC determines winners of the Scarlet Letter awards by using a points system based on the number of golds, silvers and merits that an agency, studio or production company received that year. The prizes are awarded by a panel of international judges that give the competition a global perspective.

LG2 was honoured to be the recipient of 31 prizes over the course of the night including a Scarlet Letter, 6 gold, 12 silver, and 12 bronze. These awards recognize the excellence of our branding and design, digital, architecture and advertising work this year for over 34 clients.

Since 1949, The ADCC has kept the Canadian creative bar high by recognizing creative excellence on an annual basis. The show is judged solely by international creatives, avoiding bias and ensuring the work awarded is held to a higher global standard. Winning work becomes part of Canadian creative history - catalogued in the ADCC printed awards annual and online archive.