Creative

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Ubisoft invites fans to face their own breakpoints

“When the team came to me and said they wanted to have a fan try out the game while parachuting, I realized that we’re really going to push the limits.”

- Simon Joly, Senior Marketing Manager, Ubisoft Canada

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Quebec cider shows off its unique character

“Cider has long been considered a marginal alcohol. With this new brand image, we embrace this perception, and even use it to our advantage.”

- Catherine St-Georges, Executive Director, Producteurs de cidre du Québec

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BCF: Seize the moment. Define the future.

“Following strong multi-year growth, the time had come to refresh our brand image. lg2 was able to capture the essence of our entrepreneurial drive and passion to help build the visionary and innovative businesses of tomorrow.”

- Mario Charpentier, Managing Partner and Co-Founder, BCF Business Law

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A new face for the Zoo de Granby

“Our new brand identity perfectly encapsulates and unifies this mission with its modernity and dynamism, boldly launching a new era for the Zoo de Granby.”

- Élaine Plamondon, Sales Director, Marketing and Communications, Zoo de Granby.

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À Domicile: a restaurant that feels like home

“It’s an innovative and multidisciplinary concept. There is no equivalent here in Quebec.”

- Hélène Fortin, Architect

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