Vignette Hero
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Some see a city. We see a giant playground

“There is a one-of-a-kind creative energy in Montreal. And it’s this contagious energy that we injected into the heart of the brand platform.”

- Emmanuelle Legault, VP of marketing and strategy, Tourisme Montréal

Ccm Allout Vignette Palissade
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The road to the next level never ends

“Our close collaboration with lg2 allowed us to completely reimagine our brand, making it hyper-relevant to our consumers and ensuring that CCM plays a leading role in the evolution of hockey culture.”

- Caroline Losson, Chief Marketing Officer, CCM

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A new identity that goes the distance

“Our goal is to provide consumers and retailers with the most reliable delivery service best suited to their needs. We needed a new brand identity that would modernize Intelcom and more accurately reflect the efficiency and flexibility that we strive to offer with every delivery.”

- Jean-Sébastien Joly, President, Intelcom

Hq Nouv Plat 01 1920 X1080
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Energy like you’ve never seen it before

“Our commitment to future generations is to ensure that everyone benefits from our clean energy.”

- Éric Martel, President and CEO of Hydro-Québec

Subjectif Wine 4 16 9
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A wine designed to eliminate every opinion but your own

“There’s peer pressure to like particular types of wine or not. I really believe that you need to find what you like.”

- Doug Whitty, President and Owner, 13th Street Winery

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