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Showcasing Quebec products

“It’s a massive challenge to update a brand that not only involves 1,200 members, but appears on some 22,000 products and is a part of Quebecers’ daily lives. Our new platform reflects the dynamic energy of the local agri-food industry.”

- Marie Beaudry, Executive Director, Aliments du Québec

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Some see a city. We see a giant playground

“There is a one-of-a-kind creative energy in Montreal. And it’s this contagious energy that we injected into the heart of the brand platform.”

- Emmanuelle Legault, VP of marketing and strategy, Tourisme Montréal

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Ubisoft invites fans to face their own breakpoints

“When the team came to me and said they wanted to have a fan try out the game while parachuting, I realized that we’re really going to push the limits.”

- Simon Joly, Senior Marketing Manager, Ubisoft Canada

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Quebec cider shows off its unique character

“Cider has long been considered a marginal alcohol. With this new brand image, we embrace this perception, and even use it to our advantage.”

- Catherine St-Georges, Executive Director, Producteurs de cidre du Québec

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BCF: Seize the moment. Define the future.

“Following strong multi-year growth, the time had come to refresh our brand image. lg2 was able to capture the essence of our entrepreneurial drive and passion to help build the visionary and innovative businesses of tomorrow.”

- Mario Charpentier, Managing Partner and Co-Founder, BCF Business Law

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